Google is rumored to be in talks with microblogging phenomenon Twitter on acquiring the latter. Michael Arrington of TechCrunch reported that news sources mentioned about Google’s interest in acquiring Twitter. Furthermore, it was rumored that Google was in “last-stage talks” to buy Twitter.
Kara Swisher of All Things Digital said that Google was not in ‘late-stage talks’ with Twitter founders. Half a month ago, Twitter turned down Facebook’s acquisition offer that was based on overvalued Facebook stock.
According to Swisher, both the companies were talking about one thing – real-time search. Swisher in her post dismissed all the rumors stating, “There was a discussion…about real-time search and about product stuff. It was a couple of weeks ago. It was very preliminary.”
Evan Williams, founder of Twitter, was also the brain behind Blogger and Google bought Blogger in Feb 2003. Now it’s obvious that Google would be interested in Twitter. Now with AdSense on Blogger, Google has made it possible for many bloggers to earn their bread and butter from ads only.
After Google acquired Youtube, obvious changes like integrated log-in and ads with the videos took a while to show up. Hence, even if Google buys Twitter, there won’t be any immediate changes in logo, name or any other thing. It’s been two years and every one is still wondering about Twitter’s business model that doesn’t even allow text ads.
Biz Stone, cofounder of Twitter, recently mentioned on the official Twitter blog, “Our goal is to build a profitable, independent company and we’re just getting started.” Sooner or later, Twitter had to think about their profit model.
We assume that Twitter and Google talked over real-time search solution that might be applied to Twitter’s latest search engine acquisition Summize. The first-hand news information and brand or product feedback are directly available from search.twitter.com already. The talks could also lead to a route where Google would be ad marketing on Twitter search engine (search.twitter.com). The bottleneck so far is the real-time indexing of Twitter updates.
If Google acquires Twitter, things would not change for users overnight but the search and indexing of updates might become zippy. And if there’s a partnership on search ad marketing on search.twitter.com, then it would be useful for Twitter itself. But the only issue would be placement of ads. Let’s wait and watch what’s in store from Twitter and Google.