Microsoft Now Sponsoring Twitter Enterprise Site

           

Twitter has created ExecTweets, a site sponsored by Microsoft and designed to push messages, or “Tweets,” from executives to the general ecosystem of Twitter users. As Twitter, Facebook and other social-networking solutions grow in size, they have been seeking out viable avenues for earning revenue.

Twitter announced on March 23 the launch of ExecTweets, a site sponsored by Microsoftand designed to push “Tweets” from some of the nation’s most prominent executives to Twitter users.

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Salesforce.com Integrates Twitter

When Gmail failed a few months ago, I tried using Google to find out what was going on. When that did not get me an answer, I tried Twitter and did find some answers. That alerted me to the power of real-time search in one specific usage case. It was a relatively minor problem for me. But what if I ran customer service for a SaaS firm that just had a major outage? How would I find and monitor the conversations going on out there? That is what today’s announcement by Salesforce.com about Twitter integration is all about. Continue reading

Windows Live / Facebook integration coming in April?

Another day, another gem coming from Twitter.  This time, TechCrunch found a tweet by a Microsoft Advertising marketing manager for Southeast Asia (since taken down), which appears to reveal the timing of Facebook integration into Windows Live:

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Facebook will be added in the Windows Live activities in april, I just heard!

Adding Facebook to the list of activities available on Windows Live was something that was announced by Steve Ballmer at CES in January, but we haven’t heard much about it since.  Windows Live has been promoting coming availability of “over 50 activities”, including Facebook, but as of today there are only 12:

webactivities

so maybe we’ll be seeing a flurry of new activities in April.  TechCrunch speculates that Web 2.0 Expo in San Francisco (Mar 31-Apr 3) might see Windows Live / Facebook announcements, but at this point there’s no official word of that.

Facebook’s Users Don’t Like Change

          

When Facebook updated its users’ homepages last week, we already wondered how users would react to these changes. After all, when Facebook introduced the news feed in 2006, its users were anything but happy about this change. Now, a new application is quickly spreading on Facebook that allows users to vote on the new design. This application is not endorsed by Facebook, but the current vote totals are quite interesting: 43,000 users liked the new layout, while almost 700,000 users said that they did not like it.

One of the most common complaints we have seen in the comments on both the officialannouncements from Facebook, as well as in the comments on the voting application, is that it looks too much like Twitter (and, in an apparent act of youthful rebellion, some Facebook usersare now signing up for Twitter as a protest), though some users are also clearly simply unhappy with the change in general, and especially with the new system of filtering the real-time stream

Here are some recent examples:

  • Lisa: If i wanted updates on everyones status while it was happening, I would join Twitter.
  • Judy: It stinks. Why mess with something if it’s already working?
  • Cassy: The new facebook is tooooo confusing and you cant find anything~!!! are you going to change it back???
  • Arie: Everytime I see the new layout a part of me dies on the inside.

We also created a word cloud with keywords from the most recent comments on the voting application, which clearly demonstrates the current sentiment about the real-time homepages among Facebook users.

We also created a word cloud with keywords from the most recent comments on the voting application, which clearly demonstrates the current sentiment about the real-time homepages among Facebook users.

by Frederic Lardinois

Twitter: We Can Do What Google Can’t

NEW YORK (AdAge.com) — Twitter sees lucrative opportunities in search, albeit a different kind of search than what Google offers, and, as co-founder Biz Stone told Ad Age recently, “we’ll certainly be exploring those.”

It’s because of the potential it sees in search that the Twitter co-founders walked away from a $500 million offer from Facebook — not just the terms of the deal, said Todd Chaffee, an Institutional Venture Partners general partner and a new Twitter backer. He said contrary to some reports, Facebook offered not just stock but substantial cash in the deal.

Twitter’s search engine, purchased with the acquisition of Summize last summer, bills itself as a search of “what’s happening — right now,” and in Twitter’s small but growing world, it is.

While being a searchable database of what is being said at a particular time is unique, it doesn’t take Twitter too far afield from Google, which is a catalog of the world’s recorded knowledge. Google looks back at what documents have been produced and can be surfaced, while Twitter looks back at what was said on a given topic.

Certainly there’s an AdWords-like business there, but, as Mr. Chaffee told us, Twitter has another “wild card.”

In the future, searches won’t only query what’s being said at the moment, but will go out to the Twitter audience in the form of a question, like a faster and less-filtered Yahoo Answers or Wiki Answers. Users would be able to tap the collective knowledge of the 6 million or so members of the Twitterverse.

“You put a question out to the global mind, and it comes back,” Mr. Chaffee explained. “Millions of people are contributing to the knowledge base. The engine is alive. You get feedback in real time from people, not just documents.”

Here’s how it might work: Someone posts a query on, say, the best basketball shows (is @The_Real_Shaq listening?), or what to look for in a single-malt Scotch, or where to have a drink at 6 p.m. in New Orleans. Then the Twitter community (hopefully) comes back with useful links or other information.

It’s the difference between asking the Twitter community where to go for drink after work and searching for any relevant tweets about a bar in New Orleans, which you can do now, and which may or may not yield relevant tweets.

Twitter users who make themselves useful have the added incentive of attracting more followers to their feeds. Like AdWords, this really only works if there’s scale, and of the active Twitterverse transcends over-sharing journalists and social media “experts.”

But it’s one reason Twitter’s founders and backers who have ploughed $55 million into the company: They believe the best of Twitter is yet to come.

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